AI Creative Producer/Director

Fremantle is a powerhouse of the TV and Film industry. We are one of the world’s largest and most successful creators, producers and distributors of Entertainment, Drama & Film and Documentaries.

From critically acclaimed dramas like The Responder, starring Martin Freeman, award winning films including Paolo Sorrentino’s Oscar nominated The Hand of God to incredible entertainment like The Rap Game, Too Hot to Handle, The Apprentice and Britain’s Got Talent, we make shows with global appeal.

Our purpose

We are driven by a shared purpose of Creating the Extraordinary, Together. We tell stories that connect people around the world, reflecting and celebrating the diversity of the world we live in. Through compelling, irresistible entertainment, we aim to engage and inspire our audiences. To achieve this, we bring together people from all backgrounds and cultures, both in our teams and on our shows. We are committed to creating opportunities for talent by being inclusive in all that we do.

Position Overview

To support Fremantle's creative journey by delivering AI-assisted creative output and bringing knowledge of creative AI workflows to content creation. This includes understanding the AI tools available on the market, how they work, and how to combine them effectively, so outputs are delivered to the highest creative standard.

The role also requires a clear understanding of how AI-generated content integrates into the wider post-production workflow, ensuring outputs align seamlessly with existing editing, compliance, and delivery processes.

The position will contribute to end-to-end project delivery, ensuring alignment with production and AI domain teams, and demonstrating clear ROI through impactful creative services. The position will work alongside creative teams, follow their ideation while bringing a strong sense of storytelling across genres to enhance and shape the final output.

The role increasingly spans structured tool evaluation and cross-production resourcing as AI capability is adopted across multiple shows at once — designing how new tools are trialled and how AI talent time is allocated across concurrent productions, not just applying tools within a single production.

Key Responsibilities

• Deliver AI-assisted creative output in line with production team ideation and storytelling goals.
• Stay up to date on emerging AI tools, including orchestration workflows that chain multiple tools together (e.g., Runway, Veo, ElevenLabs, LTX Studio, Flux, Unreal Engine, Figma Weave, ComfyUI), and identify how they can be applied in Fremantle's creative workflows.
• Ensure any AI tool used in production has been reviewed and approved by the relevant broadcaster before deployment, maintaining a clear, current view of which tools are approved for production use versus trial-only.
• Support production teams during budgeting and planning stages to identify where AI can be applied effectively and cost-efficiently.
• Combine outputs from different AI tools to deliver high-quality, finished creative assets.
• Understand and support VFX workflows, identifying where AI can complement or reduce traditional VFX work (e.g. set extensions, clean-up, background alterations, duplication of extras).
• Create graphic elements — titles, credits, lower thirds and similar assets — using AI tools as part of the delivered package.
• Ensure AI-generated content integrates seamlessly into post-production workflows (edits, compliance, delivery).
• Proven ability to manage multiple creative projects and balance competing priorities under tight deadlines.
• Set creative standards, workflows, and best practices for AI-assisted content.
• Partner with production teams to integrate AI tools into existing processes.
• Report to Central AI leadership on outcomes, ROI, and new opportunities.
• Support teams globally, building team capability in creative AI workflows.
• Develop, demonstrate, and document clear “how-to” AI content workflows to guide teams on when and how AI should be used in production moving forward.
• Design and run structured AI tool trials — themed test sprints with a named rationale, ROI case and success metric per tool — before recommending production rollout.
• Manage cross-production resourcing of AI talent: ring-fence time across concurrent productions and flag scheduling conflicts before they cause delivery risk.
• Report on AI production use and governance at Board/Investment Committee level, including clear guardrails (e.g. IP handling) for any tool testing.
• Own commercial and cost modelling for AI content packages — day-rate build-ups, multi-currency conversion, and per-unit cost breakdowns feeding client-facing quotes.
• Design and own the end-to-end shot/feedback tracking workflow (single source of truth for status, versions, feedback and dates) so any new team member can get up to speed immediately.

Skills & Experience

• Proven experience in TV/film production processes and creative workflows.
• Hands-on knowledge of editing environments (Avid, Adobe Premiere, Final Cut) and the full post-production pipeline (rushes, offline/online edits, grades, dubs, and delivery compliance).
• Strong portfolio of creative work demonstrating use of AI tools (e.g., Runway, Veo, ElevenLabs, Nano Banana).
• Deep understanding of technical specifications across media production (e.g., codecs, compression, colour spaces) to ensure compliance with broadcast and streaming standards.
• Ability to combine outputs from multiple AI tools into cohesive content.
• Strong storytelling instincts across genres, with the ability to deliver compelling short-form and long-form content.
• Skilled in editing, with the ability to deliver fast, clean, on-brand content and a strong understanding of editorial flow. Comfortable working across different editing platforms. Up to date on AI video workflows and prompt craft.
• Portfolio of short-form (organic or ads) and AI-driven work.
• Background in directing or producing, with an eye for aesthetically strong, editorially relevant shots.
• Excellent communication and client-facing skills, with proven ability to deliver under tight deadlines.
• Experience of developing others.
• Familiarity with virtual production / world-building tools (e.g. Unreal Engine, Intangible) for previsualising locations, sets and camera moves ahead of a shoot or build.
• Experience with node-based AI pipeline orchestration tools (e.g. ComfyUI, Figma Weave) to chain multiple models into a single, reusable workflow.
• Experience designing shot/feedback tracking systems for multi-person creative teams, so status and history are clear to anyone joining the project.

Fremantle is part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann.

For more information, please visit Fremantle.com, follow us @FremantleHQ or visit our LinkedIn and Facebook pages.

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