AI-Driven B2B Marketing & Demand Gen Lead

Job Title: Marketing & Demand Generation Manager

Contract: Permanent / Full-Time

Role Overview

Acquirz is seeking a commercially driven and hands-on Marketing & Demand Generation Manager to lead marketing activity across two established B2B data businesses, Acquirz and Marketscan.

This is a pivotal role offering full ownership of the marketing function, with responsibility for shaping strategy while remaining actively involved in campaign execution. Working closely with senior leadership and sales teams, you will deliver integrated marketing initiatives that generate demand, strengthen brand positioning, support commercial growth, and improve marketing performance across multiple digital channels.

The successful candidate will combine strategic marketing expertise with strong execution skills, taking ownership of websites, CRM, content, digital campaigns, sales enablement, and reporting. You will also play a key role in embedding an AI-first approach to marketing, using intelligent automation and AI-powered tools to improve efficiency, consistency, and commercial impact while maintaining high-quality, customer-focused marketing.

This is an exciting opportunity for a proactive marketing professional who thrives within an entrepreneurial environment and wants to make a visible impact across a growing B2B organisation.

Key Responsibilities

Lead the development and execution of the marketing strategy across both Acquirz and Marketscan

Manage integrated marketing campaigns across email, LinkedIn, paid social, PPC, SEO, content, and website channels

Own and optimise HubSpot CRM, including email campaigns, workflows, segmentation, lead nurturing, reporting, and dashboards

Manage and develop both company websites to maximise customer engagement and conversion performance

Create and deliver engaging marketing content across websites, landing pages, blogs, email campaigns, social media, and sales collateral

Support outbound sales activity through effective sales enablement materials, messaging, and campaign coordination

Develop LinkedIn organic and paid social strategies to increase brand awareness and demand generation

Monitor campaign performance, analyse marketing data, and deliver actionable commercial insights

Leverage AI tools to improve marketing efficiency across research, content development, reporting, automation, and go-to-market execution

Manage external agencies, designers, developers, and specialist marketing partners where required

The Successful Applicant

Proven experience within a Marketing Manager, Demand Generation Manager, or B2B Marketing role

Strong background delivering integrated digital marketing campaigns within a B2B environment

Hands-on experience using HubSpot CRM, including email marketing, workflows, forms, segmentation, and reporting

Experience managing websites, landing pages, and digital customer journeys

Strong knowledge of LinkedIn organic and paid social marketing

Excellent copywriting, editing, and content creation skills across multiple digital channels

Strong understanding of CRM, lead generation, lead nurturing, attribution, and sales enablement

Commercially focused with the ability to measure and optimise marketing performance

Excellent project management and stakeholder engagement skills

Ability to communicate marketing insights effectively to both commercial and non-marketing stakeholders

Technical & Platform Knowledge

HubSpot CRM and marketing automation

LinkedIn organic and paid advertising

Website CMS platforms including Webflow or similar

Email marketing and lead nurturing platforms

Marketing analytics and reporting tools

PPC, SEO, and digital campaign optimisation

AI-powered marketing and automation tools

Canva, Figma, Adobe Express, or similar design platforms

Experience within data, sales intelligence, lead generation, marketing services, or SaaS environments

Understanding of modern B2B demand generation and go-to-market strategies

Experience implementing AI-driven marketing workflows and automation

Knowledge of conversion optimisation and customer journey mapping

Passion for innovative, commercially focused marketing

Salary & Benefits

Hybrid working arrangement with flexibility

Company pension scheme

Private medical insurance

Free on-site parking

High level of ownership and autonomy within the marketing function

Opportunity to shape and develop marketing strategy across two established B2B brands

Exposure to AI-led marketing innovation and modern demand generation practices

Collaborative and entrepreneurial working environment with genuine opportunities for professional growth

If you are a commercially focused B2B marketer who enjoys combining strategic thinking with hands-on campaign delivery and wants to play a key role in shaping the future of two growing businesses, this is an excellent opportunity to make a lasting impact within an ambitious organisation.

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