Analytics Director, EMEA - Media Measurement (MMM)

Analytics Director, EMEA | Media & Measurement

Up to £95,000 + benefits | London | Hybrid, 3 days p/w

A brand-new senior analytics role within a global media agency group , created following increased client investment across major international accounts.

This is less about sitting behind a screen building MMM models and more about leading sophisticated measurement programmes across multiple markets . You’ll sit between clients, agency teams and data scientists, shaping the approach, challenging the technical work and ensuring analytics translates into better media investment decisions.

Company and benefits - what makes this exciting

• Join a newly centralised EMEA analytics and data science function working across multiple agencies and major global advertisers.
• Lead multi-market measurement programmes for two high-profile automotive and QSR brands, spanning 10+ international markets.
• Broad remit across MMM, incrementality/testing, attribution, econometrics, optimisation and advanced data science solutions.
• Brand-new standalone position with the opportunity to build out a team as the client scope grows.

Role and responsibilities

• Lead senior client engagement across complex, multi-market analytics and measurement programmes.
• Drive the evolution and deployment of MMM , helping clients integrate measurement outputs into budget planning and investment decisions.
• Establish testing best practice and measurement frameworks across international markets.
• Review, challenge and improve the quality of analytics and modelling delivered by specialist data science teams.
• Connect technical outputs with the commercial media challenge, turning complex analysis into a clear and compelling story for senior stakeholders.
• Coordinate across agency, analytics, data operations and specialist teams to deliver cohesive solutions.

Skills and experience required

• Strong experience within a large media agency / agency group environment is important, ideally working across EMEA or global clients.
• Proven experience leading sophisticated analytics, measurement or data science programmes across multiple markets.
• Strong understanding of MMM and wider media measurement , but you dont necessarily need to be the person building the models yourself.
• Consultative enough to challenge senior clients, but technically credible enough to work closely with data scientists and interrogate their approach.
• Experience across broader areas such as attribution, experimentation, econometrics, optimisation or media planning analytics would be highly valuable.
• Excellent senior stakeholder management and the ability to navigate complex global agency and client structures.

A strong opportunity for an agency-side analytics leader who wants to move beyond pure project delivery and take ownership of how advanced measurement is applied across major international clients .