Analytics Manager
- london, england, United Kingdom
- £55 - £75 Per Hour
Job Description
• Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets
• Analyse and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns
• Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
• Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention
• Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets
Requirements
- Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
- Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role
- Proven experience in med tech, pharma, or other regulated industries preferred
- Demonstrated success leading analytics initiatives and influencing strategic marketing decisions
- Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred
- Expertise in marketing analytics, including campaign measurement, attribution modelling, funnel analysis, and ROI analysis
- Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
- Strong understanding of customer segmentation, audience analytics, digital funnel measurement, and channel performance optimisation
- Ability to synthesize complex data into clear, actionable insights and strategic recommendations
- Proven experience building dashboards and automated reports with high attention to detail
- Strong understanding of marketing operations, tools such as CRM and marketing automation platforms, and performance frameworks
Core Competencies
Demonstrates expertise in marketing analytics, including campaign measurement, attribution modeling, and funnel analysis, while effectively translating complex data into actionable insights and strategic recommendations. Proficient in utilizing data tools such as SQL, Python, and Tableau to drive marketing strategies in regulated industries like med tech and pharma.
Highest-signal resume keywords
- Marketing Analytics
- Campaign Measurement
- Attribution Modeling
- Funnel Analysis
- SQL
ATS Optimization Keywords
Hard Skills
- Marketing Analytics
- Campaign Measurement
- Attribution Modeling
- Funnel Analysis
- ROI Analysis
- Customer Segmentation
- Audience Analytics
- Digital Funnel Measurement
- Data Synthesis
- Dashboard Development
Soft Skills
- Attention to Detail
- Strategic Recommendations
Industry Keywords
- Med Tech
- Pharma
- Regulated Industries
- Customer Data
- Digital Engagement Data
Tools & Technologies
- SQL
- Python
- Tableau
- Power BI
- CRM
- Marketing Automation Platforms