Area Sales Manager - FMCG

About the Role

Our client is recruiting a highly motivated and commercially astute Area Sales Manager to oversee their sales activities within the Portsmouth area for their extensive FMCG product range. You will be responsible for managing and growing a territory, building strong relationships with retailers and distributors, and leading a team of sales representatives to achieve ambitious sales targets. This role requires a deep understanding of the FMCG market and a passion for driving sales performance through strategic planning and effective team leadership.

Key Responsibilities

• Develop and execute strategic sales plans for the designated FMCG sales area to achieve revenue and profit objectives.
• Manage, coach, and motivate a team of field sales representatives to maximize their performance.
• Build and maintain strong relationships with key customers, wholesalers, and retail partners in the territory.
• Identify new business opportunities and expand market share for the company's product portfolio.
• Analyze sales performance, market trends, and competitor activities to inform sales strategies.
• Ensure effective implementation of pricing, promotion, and merchandising strategies at the point of sale.

Requirements

• Proven experience in sales management, ideally within the FMCG sector .
• Demonstrated success in achieving and exceeding sales targets.
• Strong leadership and team management skills.
• Excellent understanding of the retail and wholesale channels.
• Proficiency in CRM software and sales analysis tools.

Benefits

• Competitive base salary with an attractive commission and bonus structure.
• Company car and fuel card.
• Comprehensive private medical insurance.
• Hybrid working arrangements offering flexibility.
• Career development opportunities within a leading FMCG company based in Portsmouth .