Area Sales Manager- London North

Overview

Can you bring your sales experience to our team at ASSA ABLOY Biosite? Join our team, covering the North of London, and enjoy a collaborative culture that empowers you to build a career you can be proud of.

Role

Area Sales Manager. Reporting to the UK Sales Manager, you will be at the heart of driving sales growth within the portfolio of our Key Account customers, while also expanding our footprint across new customer segments. You’ll take ownership of a strategic sales process that enables our Key Account customers to procure their enterprise solutions and benefit from the wider range of additional products we offer.

This role will operate on a 60/40 split, with 60% focused on account management and 40% dedicated to new business development within your designated region.

Responsibilities

• Achieve and exceed monthly and annual sales targets by proactively winning new business within the construction industry, expanding regional market reach, and positioning enterprise and non‑enterprise solutions with contractors, subcontractors, and emerging sectors.
• Build, qualify, and manage a robust sales pipeline using multiple lead-generation channels (including prospecting, networking, referrals, and Glenigan), while maintaining accurate CRM data, sales forecasting, and pipeline visibility.
• Develop and execute strategic regional sales plans to drive revenue growth, improve product penetration, and maximise conversion rates, order values, and overall sales performance.
• Build and maintain strong long-term relationships with prospective and existing customers at site level, collaborating closely with the Key Account Management team to support and expand key accounts throughout the sales lifecycle.
• Track and report on sales performance metrics, work cross-functionally to ensure effective local support, and contribute to high customer satisfaction and loyalty, supporting a strong Net Promoter Score (NPS).

Qualifications

• Proven track record of experience in B2B sales within the construction or a related sector, consistently achieving and driving sales growth against targets.
• Strong capability to develop and execute effective sales strategies in competitive markets, with a clear focus on performance and results.
• Excellent communication and negotiation skills, with the ability to close deals and build long‑term customer relationships.
• Highly organised and data‑driven, with solid experience managing sales pipelines, forecasting, and CRM tools.
• Comfortable with technical or solution‑based selling and regional travel; full, valid driver’s licence required.

What We Offer

• Competitive salary with a performance-based incentive scheme to reward sales success.
• Continuous learning and career development opportunities to help you reach your full potential.
• Comprehensive benefits package, including life assurance, wellbeing support and a salary sacrifice pension scheme.
• 24 days leave, increasing with length of service.

We review applications regularly, so don’t wait. We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.

To make sure your personal data is safe, we don’t look at any applications sent by email or post. If you have any questions about the role or the process, email Giulia Virde, Talent Acquisition Business Partner, at

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About the Company

We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. We open doors for them wherever they go, with nearly 63,000 colleagues in more than 70 countries, helping billions experience a more open world. We value results and empower our people to build their career around their aspirations and our ambitions, supporting them with regular feedback, training, and development opportunities. We encourage growth locally, regionally, or internationally and value diverse, inclusive teams and varied perspectives.

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