Area Sales Manager – Midlands

Job Title: Area Sales Manager – Midlands

Sector: Construction Equipment & Power Generation

Location: Midlands, UK (Field-based)

Role Overview

We are looking for a driven and customer-focused Area Sales Manager to cover the Midlands region. Working for a well-established Construction Equipment dealership, you will be responsible for selling a range of construction equipment and power generation solutions into the Construction, Industrial, and Waste & Recycling markets.

This role is focused on developing new business, growing existing accounts, and strengthening the company’s presence across the region through a consultative, solutions-led sales approach.

Key Responsibilities

• Manage and develop sales activity across the Midlands territory
• Sell a range of construction equipment and power generation products, including associated service and support offerings
• Identify and convert new business opportunities while maintaining and growing existing customer relationships
• Build strong relationships with end users, plant managers, site managers, and procurement teams
• Conduct regular customer visits, site surveys, and equipment demonstrations
• Prepare and present quotations, proposals, and tenders

Skills & Experience

• Proven experience in B2B field sales, ideally within construction equipment, plant hire, power generation, or a related sector
• Strong understanding of the Construction, Industrial, and/or Waste & Recycling markets
• Ability to manage a regional territory independently and effectively
• Excellent communication, negotiation, and relationship-building skills
• Previous experience working for a construction equipment dealership
• Knowledge of excavators, loaders, telehandlers, crushers, screeners, or generators
• Existing customer network within the Midlands region

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