Area Sales Manager - Off Grid Solar Systems

Salary: £41,310 per annum Location: UK - Field Based / Home & Office Working Territory: South of England & Scotland Contract: Full-time, Permanent Reporting to: General Manager

The Opportunity

We are seeking a commercially driven Area Sales Manager to develop sales of off-grid solar systems across the South of England and Scotland.

The role will focus on growing existing customer relationships, winning new business and increasing market share across the caravan, camping and motorhome sectors.

The successful candidate will combine strong sales and business development skills with a practical understanding of electronics, solar systems, 12V applications or recreational vehicles.

About You

You will have proven experience in sales, account management or business development, with a strong record of achieving sales targets.

You should have:

• Strong customer relationship and networking skills.
• Experience developing new business and managing key accounts.
• Commercial awareness and the ability to identify new opportunities.
• Experience managing sales pipelines and CRM records.
• Technical knowledge of electronics, solar, 12V systems, caravans, motorhomes or related products.
• The ability to understand customer requirements and recommend practical solutions.
• Confidence communicating technical information to technical and non-technical customers.
• Excellent communication, organisation and time-management skills.
• The ability to work independently and collaboratively.
• A valid UK driving licence.
• Willingness to travel extensively across the South of England and Scotland, including occasional overnight stays.

Key Responsibilities

Sales & Business Development

• Develop and grow sales of off-grid solar systems across the territory.
• Manage existing accounts to maximise retention, satisfaction and revenue.
• Identify and convert new business opportunities.
• Develop relationships with customers, distributors, manufacturers and industry contacts.
• Generate leads through networking, referrals, market research, events and targeted prospecting.
• Identify new market sectors, routes to market and distribution opportunities.
• Develop cross-selling and upselling opportunities.
• Monitor competitor activity and market developments.

Technical Sales

• Provide technical advice on solar, electronics, 12V applications and product suitability.
• Understand customer requirements and recommend appropriate solutions.
• Respond to technical and commercial enquiries.
• Support customers with product selection and technical queries.
• Help resolve customer issues and provide product support.
• Maintain up-to-date product knowledge.
• Provide product demonstrations and training where required.

Account & Market Development

• Build and maintain long-term customer relationships.
• Identify opportunities to increase account value.
• Develop new relationships across trade and commercial sectors.
• Research new markets and customer opportunities.
• Gather customer and market intelligence.
• Provide feedback to support product development and commercial decisions.

CRM & Sales Pipeline

• Manage opportunities from initial lead through to completion.
• Maintain accurate CRM and customer records.
• Manage and develop the territory sales pipeline.
• Monitor sales targets and KPIs.
• Forecast future sales and identify opportunities requiring further action.
• Produce regular sales and pipeline reports.
• Provide market intelligence and customer feedback to the General Manager.
• Develop territory sales and business plans.

Trade Shows & Representation

Represent the company at trade shows, exhibitions, customer meetings, networking events, distributor meetings and industry events.

Technical & Commercial Experience

A qualification in electronics, electrical engineering, solar technology or a related discipline would be desirable, although relevant practical experience will be considered.

Experience in solar and renewable energy, electronics, electrical products, 12V systems, caravan and motorhome equipment, camping and leisure products, automotive, marine, off-grid power systems or other technical products would be advantageous.

A proven background in sales, account management or business development is essential, together with evidence of strong customer and commercial performance.

The Company

Our client is an established and growing business specialising in innovative off-grid solar and power solutions for the caravan, camping, motorhome and related markets.

The business provides practical, reliable and sustainable solutions while expanding its customer base, developing new markets and strengthening its product range.

This is an excellent opportunity for a commercially minded sales professional who enjoys combining technical knowledge, relationship management and business development and wants to contribute directly to continued growth.

Package

£41,310 salary Full-time, permanent position Field-based / home and office working South of England & Scotland territory Extensive UK travel Occasional overnight stays Opportunity to develop new markets Technical and commercial development