Assistant Manager – The Fragrance Shop

Location: Watford
Hours: Full-time
Reporting To: Store Manager

About The Fragrance Shop

Established in 1994, The Fragrance Shop is the UK’s largest independent fragrance retailer. We pride ourselves on our passion for fragrance, customer service excellence, and our ability to make luxury fragrance accessible to all. With more than 200 stores nationwide and over 130 fragrance brands available, we continue to grow and invest in our people.

The Role

We are seeking an ambitious and driven Assistant Manager to support the day-to-day running of our Watford store.

As Assistant Manager, you will play a key role in supporting the Store Manager, leading the team by example, driving sales performance, and ensuring customers receive an exceptional in-store experience. This is a hands‑on leadership role that requires strong commercial awareness, team management skills and a passion for delivering result.

Key Responsibilities

• Support the Store Manager in delivering store targets and company objectives.
• Help develop local initiatives and action plans to improve store performance.
• Train, coach and motivate a team of sales consultants to deliver outstanding customer service.
• Support the resolution of customer queries and complaints.
• Ensure products are merchandised and presented in line with company guidelines.
• Promote the store and brand within the local community.
• Ensure products are correctly priced, coded and supported with accurate POS materials.
• Continually develop product knowledge and leadership skills.
• A minimum of one year’s experience in a supervisory or management role.
• Experience working with KPIs, sales targets and commercial objectives.
• Understanding of visual merchandising and its impact on performance.
• Excellent communication and interpersonal skills.
• Customer-focused with a positive and adaptable attitude.
• Flexible to work evenings and weekends when required.
• Incentive and reward schemes.
• Comprehensive training and development programmes.
• Career progression opportunities within a growing national retailer.

Please note: Due to the volume of applications received, only successful candidates will be contacted. If you have not heard from us within two weeks of applying, please assume your application has been unsuccessful on this occasion.

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