Associate Director, Commerce

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2988 - Account Director, Commerce - UK

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Role

We're seeking an experienced Retail Media Account Director to come and join the growing community in WPP Media's Commerce Practice.

Role Summary and Impact

We're looking for a skilled Commerce Media Account Director to lead key client accounts across Amazon Sponsored Ads, Amazon DSP, CitrusAd, Criteo & Kevel. You’ll be a senior member of the team, responsible for translating your client’s business objectives into media strategies, while also ensuring operational excellence and coaching your team of commerce media specialists.

Responsibilities

• Act as the day to day senior contact for key clients, providing strategic guidance across Amazon and additional retailers utilising CitrusAd, Criteo & Kevel.
• Build and oversee performance-driven media plans (leveraging Sponsored Advertising, DSP, onsite/offsite retail audiences)
• Ensure campaigns are executed to the highest standard, including QA, pacing and optimisation
• Lead business reviews with clear narrative on the impact of media including but not exclusive to ROAS, new to brand share, and retail sales impact
• Develop test and learn roadmaps to drive client innovation in targeting, bidding and new retail media formats
• Manage scope, forecasting, budgets and profitability across your accounts
• Line manage and mentor a team of activation specialists, setting standards for quality and delivery
• Collaborate with internal teams to ensure we are driving a full funnel approach to media for our clients
• Help o drive process automation through adoption of technology and efficient ways of working.

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About You

• Proven media agency background
• Strong hands-on experience running campaigns in Amazon Sponsored Ads and DSP
• Solid working knowledge of CitrusAd and Criteo (onsite and offsite retail media)
• Confident managing senior client stakeholders, simplifying complex performance results into clear recommendations
• Passion for coaching and building capability in your team
• Experience of Amazon Marketing Cloud (AMC) or retailer clean room analytics would be a nice to have but not required
• Exposure to wider commerce channels (e.g. Tesco Media)

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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