B2B Sales Executive - Apprenticeships

B2B Sales Executive – Apprenticeships

Location: Redditch, Worcestershire

Salary: £25,000 – £28,000 per annum

Job Type: Full-time

Working Pattern: Office-based initially, with hybrid working available following successful induction and probation

The Opportunity

Are you an experienced B2B Sales Executive, Sales Executive or Lead Generation professional who is confident speaking with businesses and motivated by achieving targets?

We are working with a growing organisation within the apprenticeship and skills sector that is looking for a commercially focused sales professional to join its team in Redditch.

This is a predominantly telephone-based role, where you will engage with employers, introduce apprenticeship training opportunities, identify potential requirements and generate qualified leads for the wider Business Development team.

If you enjoy building rapport, creating opportunities and working towards measurable results, this could be an excellent opportunity to develop your career.

About the Organisation

The organisation works with employers to support workforce development through apprenticeships, education and skills training.

You’ll join a supportive and growing team that provides comprehensive training from induction, helping you develop your knowledge of the apprenticeship sector alongside your sales and business development skills.

The Role

As a B2B Sales Executive, you will be responsible for proactively engaging businesses and generating new commercial opportunities.

Key responsibilities include:

• Making a high volume of outbound calls to new, existing and lapsed business clients, introducing apprenticeship programmes and creating initial interest.

• Speaking with employers and decision-makers to understand their requirements and identify potential apprenticeship and training opportunities.

• Qualifying leads before passing suitable opportunities to Business Development Managers for further progression.

• Following up marketing campaigns and previous client interactions to maximise opportunities and generate further engagement.

• Building strong professional relationships with business contacts while providing a positive customer experience.

• Accurately recording client interactions, sales activity and opportunities within the CRM system.

• Working towards individual call, sales and KPI targets and contributing to wider business growth.

• Supporting targeted sales campaigns and keeping up to date with apprenticeship provision, funding opportunities and relevant sector developments.

The Ideal Candidate

We’re looking for someone who is confident, commercially aware and comfortable working in a telephone-led sales environment.

You’ll ideally have:

• At least one year’s experience in B2B sales, telesales, outbound sales, lead generation or a similar role.

• Experience making outbound calls and engaging businesses to generate sales opportunities.

• A track record of working towards sales, call, lead generation or performance targets.

• Excellent verbal and written communication skills, with the confidence to build rapport with different types of business contacts.

• A positive, resilient and self-motivated approach with the drive to achieve results.

• Strong organisation and follow-up skills, with good attention to detail when maintaining CRM records.

• Good IT skills, including Microsoft Office and experience using CRM or database systems.

• Previous experience within apprenticeships, education, training or the skills sector would be advantageous.

• Level 2 English and Maths.

Why Apply?

This is an excellent opportunity to develop your career within B2B sales and business development while gaining experience in the growing apprenticeship and skills sector.

You’ll receive comprehensive training from induction, alongside opportunities for tailored career development and progression.

The organisation also offers flexible working opportunities, generous annual leave, a holiday purchase scheme, Green Car Scheme and birthday rewards of £50–£1,000 depending on length of service.

Apply Now

If you’re an experienced B2B Sales Executive, Sales Executive, Outbound Sales professional or Lead Generation specialist looking for your next opportunity, we’d love to hear from you.

Apply today to develop your sales career while helping businesses access apprenticeship training and workforce development opportunities