B2C General Manager

B2C General Manager

Telford

Permanent

Monday to Friday – 10am – 6pm

Salary: £50,000 - £65,000 + Excellent Commission Scheme & Profit Share

We are looking for a General Manager to take ownership of the B2C sales and marketing operation for an established and growing business in Telford. This is a varied, hands-on role combining retail sales leadership, e-commerce, digital marketing and team management. This is an excellent opportunity for a commercially minded individual who enjoys working to targets, leading from the front and seeing their ideas translate directly into sales.

Key Responsibilities

• Lead, motivate and develop the retail sales team, including performance management, coaching and day-to-day support.

• Set and monitor sales targets and KPIs, driving the team to consistently achieve and exceed expectations.

• Lead by example on the shop floor, actively engaging with customers and maximising every sales opportunity.

• Take ownership of the company's e-commerce sales activity, managing product listings, pricing, stock availability and online promotions across platforms such as Shopify.

• Develop and coordinate effective promotional and marketing campaigns across retail, e-commerce and social media.

• Manage and grow the company's social media presence, creating opportunities to increase customer engagement and sales.

• Analyse sales and marketing performance, identifying trends, opportunities and areas for improvement.

• Monitor competitor activity and market trends, using insight to develop new commercial opportunities.

• Work closely with senior management to develop and implement the wider B2C sales and marketing strategy.

• Take full ownership of agreed targets and initiatives, ensuring campaigns and activity are delivered to a high standard and achieve a measurable commercial return.

About You

We are looking for someone who is commercially driven, intelligent, energetic and proactive.

• Motivated by targets, performance and achieving results.

• Enjoys managing and developing people and is comfortable leading a customer-facing team.

• Is confident speaking to customers and believes in the value of face-to-face selling.

• Has a proactive approach and will pick up the phone, pursue opportunities and get involved rather than relying on emails alone.

• Combines strong sales ability with an understanding of modern digital marketing and e-commerce.

• Is commercially minded and enjoys looking for new ways to generate sales and revenue.

• Is organised and capable of managing multiple priorities and campaigns.

• Is confident using e-commerce platforms such as Shopify and social media.

• Takes ownership, uses initiative and enjoys making a visible difference.

The application process:

Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.

We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won’t be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

About Us

Prince Personnel are an employment agency working on behalf of our client. Whether you’re seeking a new permanent position, temporary assignment or contract you’ll find us easy to deal with. Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales. Prince Personnel specialise in commercial, accounts and finance and technical recruitment. With the best jobs around we are an independent agency working hard for you.

Reference: DE27054