BMW New Car Performance Manager

About the role

Sytner BMW Maidenhead has an exciting opportunity for a passionate, ambitious and results-driven New Car Sales Performance Manager to join our leadership team.

Reporting directly to the Head of Business, this role has been specifically designed to focus purely on driving new car sales performance.

Unlike traditional sales management positions, responsibility for stock management, vehicle preparation, demonstrator management, pricing administration and other operational process sits within our dedicated Sales Operations function, allowing you to devote 100% of your time to leading and developing a high-performing sales team.

You will lead our New Car Business Manager, Sales Executives and Product Expert, creating a culture of accountability, energy and performance whilst delivering an exceptional customer experience.

Key responsibilities include:

Driving new vehicle sales performance through exceptional enquiry management and conversion.

Leading from the front by personally engaging customers, closing sales opportunities and maximising finance penetration.

Developing and executing targeted prospecting strategies to generate new business opportunities.

Creating and delivering a structured plan to engage daily service customers and convert them into future vehicle sales opportunities.

Coaching and developing the sales team to improve individual and collective sales performance.

Driving improvements in Finance & Insurance performance through regular coaching, observation and development sessions.

Recruiting, onboarding and developing future sales talent.

Conducting regular one-to-one reviews, performance discussions and development plans with team members.

Monitoring sales activity, conversion rates and key performance indicators to identify opportunity.

Creating a highly motivated, engaged and customer-focused sales environment.

Supporting the delivery of retailer events, campaigns and sales initiatives to maximise market share and profitability.

This is a hands-on leadership role for someone who thrives on developing people, driving performance and achieving exceptional results.

This is a full-time position which will include weekends as part of a leadership rota to ensure we continue to deliver the highest levels of customer service.

About you

You will be an accomplished automotive sales professional with a proven track record of delivering outstanding sales results and developing high-performing teams.

Whether you are currently a Sales Manager, Business Manager or an ambitious sales professional ready for your next challenge, you will possess the leadership qualities, commercial awareness and determination required to inspire others and drive performance.

The successful candidate will demonstrate:

A proven track record of delivering strong sales and finance performance within the motor industry.

Exceptional leadership, coaching and people development skills.

The ability to motivate, engage and inspire a team to achieve ambitious targets.

Excellent communication and relationship-building skills.

Strong commercial acumen with a focus on maximising sales opportunities.

A passion for delivering outstanding customer experiences.

High levels of energy, resilience and personal accountability.

The ability to identify opportunities, challenge the status quo and implement innovative sales strategies.

A desire to continually improve both personal and team performance.

In return, you will join one of the UK's leading BMW retailers and be given the autonomy, support and resources to make a significant impact on the continued success of the business.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 33 days inc. bank holidays

Industry-leading Maternity, Paternity and Adoption Pay

Career Development

Recognition of Long Service every 5 years

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please