Brand Communications Specialist

About the Role

Our client is seeking an experienced and creative Brand Communications Specialist to join their fully remote team, supporting operations in Glasgow . You will be responsible for developing and executing communication strategies that enhance brand visibility and connect with our target audiences across diverse digital and traditional channels. This role is pivotal in shaping brand perception, driving engagement, and ensuring a consistent and compelling brand narrative. As a remote employee, you will collaborate closely with international teams, contributing to impactful campaigns from the comfort of your home office.

Key Responsibilities

• Develop and implement integrated brand communication plans across multiple platforms.
• Create engaging content, including press releases, website copy, social media updates, and internal memos.
• Manage media relations and build strong rapport with journalists and influencers.
• Monitor brand mentions and online sentiment, responding appropriately to maintain brand reputation.
• Collaborate with marketing, sales, and product development teams to align communication efforts.
• Analyze the effectiveness of communication campaigns and provide strategic recommendations.

Requirements

• Proven experience in brand communications , public relations, or a related field.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing, social media, and traditional media landscapes.
• Ability to work independently and manage multiple projects effectively in a fully remote environment.
• Experience with PR software and analytics tools.

Benefits

• Competitive salary and remote work stipend.
• Fully remote work arrangement, offering significant flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and flexible working hours.
• Professional development budget for courses and conferences.