Brand Executive

About The Role

As a Brand Executive you will play a key role in the development and execution of Keyfix's marketing strategies, enhancing brand visibility, and driving customer engagement across all high rise related masonry accessories. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and experience in managing integrated marketing campaigns. Working alongside a Senior Marketing team you will support the planning, delivery and execution of key brand initiatives, ensuring projects are delivered on time, within budget and to a high standard.

Location: Cookstown

Working Hours: Monday to Thursday 8.45am-5.00pm and Friday 8.45am-3.30pm | On site

Occasional travel within NI, GB & ROI will be expected to help support and facilitate customer related events.

What You'll Be Doing

Brand Campaigns - support the development and delivery of integrated marketing campaigns, taking ownership of specific activities and ensuring alignment with commercial objectives.

• Creative Development - conceptual idea generation of visual and messaging through to final implementation;
• Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
• Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
• Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
• Direct Mail - database management, production of mailing materials, organising fulfilment;
• Events - organising event and exhibition attendance and displays;
• Point of Sale - agreeing format and message, organising and approving design, production and distribution;
• Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
• PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
• Email marketing - plan and co-ordinate e-alert activity.

• Support the coordination of effective product launch strategies.
• Support the co-ordination of ongoing development of brand websites.
• Responsible for the effective use of CRM to enhance customer and consumer communications.
• To ensure the coordination of the apprenticeship support programme with customers.
• Effectively manage the work of external agencies and suppliers - creative, PR, digital - to ensure timely delivery of projects to budget, deadline and standards required.
• To complete any other task as is reasonably requested.

What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• Recent relevant experience within a marketing or brand-focussed role within a manufacturing/construction related sector.
• Demonstrable experience managing social media channels and coordinating marketing campaigns.
• Knowledge of CRM platforms and email marketing tools.
• Ability to understand highly technical information and communicate it in a simplified, accessible way.
• Strong project management and organizational skills with the ability to prioritise a varied workload
• Passionate and hard-working with excellent communication and interpersonal skills.

What We Offer

• Opportunities for professional development and career progression
• A supportive, values-driven and inclusive working environment
• Competitive salary and benefits package
• 32 days annual leave, increasing with service
• Pension
• Life Assurance
• Healthcare Cashback Plan
• Enhanced Family Friendly policies
• Additional employee benefits including, access to our Cycle to Work Scheme, Employee Discount Scheme, Employee Recognition awards, Employee Assistance Programme.

A Bit About Us

Keyfix, part of the Keystone Group of companies, specialises in the development of non-combustible masonry accessories and wall ties and fixings, complementing the complete cavity support solution for external masonry as part of the Keystone Group Steel Division.

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