Brand Manager - FMCG

About the Role

Our client is looking for an innovative and strategic Brand Manager to lead the development and execution of brand strategies for their key FMCG products in Coventry . You will be responsible for shaping the brand's identity, driving consumer engagement, and achieving commercial objectives in a highly competitive market. This role requires a blend of creative thinking, analytical rigor, and cross-functional collaboration to ensure brand growth and market leadership. If you are passionate about consumer insights and have a flair for bringing brands to life, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Develop and implement comprehensive brand plans, including marketing objectives, strategies, and tactical execution for FMCG brands.
• Conduct market research and analyze consumer insights, competitor activities, and sales data to inform brand strategy.
• Oversee the development of all marketing materials and campaigns, ensuring brand consistency and effectiveness across all channels.
• Manage the brand's budget, tracking spend and return on investment (ROI) for marketing initiatives in Coventry .
• Collaborate with product development, sales, and external agencies to ensure successful product launches and lifecycle management.
• Monitor brand performance and identify opportunities for growth and innovation within the FMCG sector.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role, ideally within the FMCG industry.
• Demonstrated success in developing and launching successful marketing campaigns and managing brand portfolios.
• Strong analytical skills, with the ability to interpret market data and translate insights into actionable strategies.
• Excellent communication, presentation, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary package with performance-related bonuses.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health, dental, and vision insurance benefits.
• Generous employee discount on company products.
• Opportunities for professional development and leadership training.