Brand Manager - FMCG

About the Role

Our client, a leading innovator in the FMCG market , is seeking a creative and strategic Brand Manager to drive brand growth and engagement from their Coventry hub. This role is pivotal in shaping the identity and market presence of key consumer brands, requiring a deep understanding of consumer insights, market trends, and competitive landscapes. You will be responsible for developing and implementing comprehensive brand strategies, from product positioning and marketing campaigns to packaging and in-store execution, ensuring consistent brand messaging and driving commercial success. This is an exciting opportunity for a passionate marketer to leave their mark on well-loved products and contribute to a company culture that values innovation and consumer-centricity.

Key Responsibilities

• Develop and execute integrated brand plans, including marketing, advertising, and promotional strategies for assigned FMCG brands .
• Conduct market research and analyze consumer data to identify trends, opportunities, and challenges for the brand.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with internal teams (sales, R&D, supply chain) and external agencies to ensure cohesive brand execution across all touchpoints.
• Oversee the development of new product innovations and line extensions, from concept to launch.
• Monitor brand performance metrics, providing regular reports and actionable insights to senior management in Coventry .

Requirements

• Proven experience in Brand Management or a similar marketing role, ideally within the FMCG sector.
• Strong understanding of marketing principles, consumer behaviour, and brand strategy development.
• Excellent analytical skills, with the ability to interpret data and translate insights into effective plans.
• Demonstrated ability to manage projects, budgets, and cross-functional teams.
• Creative thinking and a passion for developing compelling brand narratives.
• Proficiency in market analysis tools and marketing software.

Benefits

• Competitive salary and performance-related bonus.
• Hybrid working model offering flexibility between office and home.
• Comprehensive private medical insurance and pension plan.
• Generous staff discounts on company products.
• Opportunities for professional development and international exposure.