Brand Manager - FMCG

About the Role

Our client is looking for an innovative and experienced Brand Manager to lead brand strategy and execution for their exciting portfolio of products in the FMCG sector, based in Newcastle upon Tyne . This role is critical in shaping brand perception, driving consumer engagement, and ultimately boosting sales performance. You will be responsible for developing and implementing comprehensive marketing plans, overseeing product innovation, and ensuring consistent brand messaging across all channels. This is a key position within a forward-thinking company, offering the chance to work with well-known brands and influence their future direction.

Key Responsibilities

• Develop and execute integrated marketing strategies and brand plans to drive brand growth and market share within the FMCG landscape.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive threats.
• Manage the brand's P&L, ensuring profitability targets are met through effective cost management and sales strategies.
• Oversee the development and execution of advertising, promotional, and digital marketing campaigns across various media.
• Collaborate with sales, supply chain, and product development teams to ensure seamless brand execution from concept to consumer.

Requirements

• A minimum of 3 years of experience in brand management or marketing, preferably within the FMCG industry .
• Demonstrated success in developing and launching new products or revitalizing existing brands.
• Strong understanding of marketing principles, consumer behavior, and current marketing trends.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in market analysis tools and reporting, with strong analytical and strategic thinking capabilities.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid working model offering flexibility between office and home.
• Comprehensive health and wellness programs.
• Generous employee discount on company products.
• Dynamic and collaborative work environment with opportunities for continuous learning.