Brand Manager - FMCG

About the Role

Our client is seeking a creative and strategic Brand Manager to lead brand initiatives for their key product lines within the Fast-Moving Consumer Goods (FMCG) sector, based in Coventry . This role is central to shaping brand identity, driving consumer engagement, and ensuring market growth. You will be responsible for developing and executing comprehensive brand strategies, including marketing campaigns, product innovation, and market analysis. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and the FMCG landscape, driving brand performance and fostering strong brand loyalty.

Key Responsibilities

• Develop and implement brand strategies and marketing plans to drive brand awareness and market share for FMCG products.
• Oversee the execution of integrated marketing campaigns across various channels, including digital, traditional media, and in-store promotions.
• Conduct market research, consumer analysis, and competitor tracking to inform brand strategy and identify growth opportunities.
• Manage brand budgets effectively, ensuring optimal return on investment for marketing activities.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure cohesive brand messaging and execution.
• Monitor brand performance metrics and provide regular reports on key KPIs, adjusting strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 3+ years of experience in brand management or product marketing, ideally within the FMCG industry.
• Proven ability to develop and execute successful marketing campaigns and strategies.
• Strong analytical skills with experience in market research and data interpretation.
• Excellent project management, communication, and presentation skills.
• Familiarity with the retail landscape in Coventry and surrounding areas is advantageous.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for training and professional development within the FMCG sector.
• A dynamic and collaborative work environment focused on brand innovation and growth.