Open roleExternal
Brand Manager
- leicester, leicestershire, LE1, United Kingdom
- Hybrid
- Full time
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client is seeking a dynamic and results-oriented Brand Manager to join their thriving FMCG team based in Leicester . This pivotal role involves developing and executing comprehensive brand strategies to drive market share and consumer engagement for a portfolio of exciting products. You will be instrumental in shaping brand perception, identifying new market opportunities, and ensuring consistent brand messaging across all touchpoints. This position offers a unique opportunity to make a significant impact within a fast-paced and innovative sector, contributing directly to the growth and success of our client's brands in the competitive UK market.
Key Responsibilities
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and competitive analysis to identify consumer insights and market trends.
- Manage brand budgets, ensuring effective allocation of resources to maximize ROI.
- Collaborate with cross-functional teams including Sales, Product Development, and Marketing Communications.
- Oversee the creation of marketing materials and campaigns, ensuring brand consistency and impact.
- Monitor brand performance and market feedback, adapting strategies as needed to achieve business goals.
Requirements
- Proven experience in brand management, preferably within the FMCG sector .
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
Benefits
- Competitive salary package and performance-related bonuses.
- Opportunities for professional development and career advancement.
- A vibrant and collaborative work environment in Leicester .
- Hybrid working model offering flexibility.
- Comprehensive benefits package including health insurance and pension contributions.