Brand Manager

About the Role

Our client, a dynamic force within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Brand Manager to oversee and elevate key brands from their portfolio. Based in Coventry, West Midlands , this role is pivotal in shaping brand perception, driving consumer engagement, and achieving commercial success. You will be responsible for the full spectrum of brand management, from strategic planning and market analysis to campaign execution and performance tracking. This hybrid role offers a fantastic opportunity to make a significant impact on brand visibility and market performance within a fast-paced, innovative environment.

Key Responsibilities

• Develop and execute integrated marketing and brand strategies to drive brand awareness, market share, and profitability for assigned brands.
• Conduct market research and consumer insights analysis to understand target audiences, competitive landscapes, and emerging trends within the FMCG market .
• Manage the brand's P&L, ensuring financial targets are met and marketing investments deliver a strong ROI.
• Collaborate with internal teams (sales, product development, digital) and external agencies to ensure consistent brand messaging and effective campaign execution across all touchpoints.
• Oversee the development of creative assets, advertising campaigns, and promotional activities.
• Monitor brand performance metrics, reporting on key KPIs and recommending adjustments to strategy as needed.

Requirements

• Minimum of 4-6 years of experience in brand management, preferably within the FMCG industry .
• Proven track record of successfully launching and growing brands, with a strong understanding of marketing principles and consumer behaviour.
• Excellent strategic thinking, analytical skills, and ability to translate insights into actionable brand plans.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• Creative mindset with a keen eye for detail in campaign development and brand execution.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is advantageous.

Benefits

• Competitive annual salary with performance-related bonus opportunities.
• Hybrid working model providing flexibility between office and remote work.
• Comprehensive private medical insurance and dental care.
• Generous holiday allowance and company pension scheme.
• Significant opportunities for professional growth and career advancement within a leading FMCG company .
• Access to employee discount programs and wellness initiatives.