Brand Manager

About the Role

Our client is seeking a dynamic and results-oriented Brand Manager to join their thriving team in Leicester . This pivotal role is responsible for developing and executing comprehensive brand strategies that enhance market presence and drive consumer engagement for our innovative FMCG products. You will be instrumental in shaping the brand's identity, voice, and positioning, ensuring consistent messaging across all platforms and campaigns. The ideal candidate will possess a deep understanding of the fast-moving consumer goods market and a passion for building brands that resonate with target audiences.

Key Responsibilities

• Develop and implement strategic brand plans, including marketing objectives, budgets, and timelines.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Oversee the creation of compelling marketing collateral, advertising campaigns, and promotional activities.
• Manage brand P&L, ensuring profitability and sustainable growth.
• Collaborate with sales, product development, and agency partners to ensure cohesive brand execution.
• Monitor and report on brand performance metrics, adjusting strategies as needed to achieve goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (minimum 3-5 years) in brand management , preferably within the FMCG sector .
• Strong understanding of marketing principles, consumer behavior, and digital marketing channels.
• Excellent analytical, strategic thinking, and project management skills.
• Demonstrated ability to manage budgets and deliver on commercial objectives.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

Benefits

• Competitive annual salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance coverage.
• Generous employee discount on company products.
• Opportunities for professional development and career advancement.
• A vibrant and collaborative work environment in Leicester .