Brand Manager

About the Role

Our client is seeking a dynamic and experienced Brand Manager to lead brand strategy and execution in Edinburgh . You will be responsible for developing and maintaining a strong, consistent brand identity across all touchpoints, driving brand awareness, and fostering customer loyalty. This role requires a strategic thinker with a deep understanding of market trends, consumer behaviour, and creative communication, working closely with marketing, sales, and product development teams to ensure brand vision is realised. You will play a key role in shaping the future narrative and market position of our client's offerings.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand equity and market share.
• Oversee the creation of all marketing materials and communications to ensure brand consistency and messaging alignment.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and allocate resources effectively across various marketing initiatives.
• Collaborate with internal teams and external agencies to execute campaigns and brand initiatives.

Requirements

• Proven experience as a Brand Manager or in a similar marketing leadership role.
• Strong understanding of brand development, marketing principles, and consumer psychology.
• Excellent analytical, strategic thinking, and project management skills.
• Experience in managing marketing budgets and measuring campaign effectiveness.
• Exceptional communication and presentation skills, with the ability to influence stakeholders.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to lead and shape a significant brand's strategic direction.
• Full-time position with career progression opportunities in Edinburgh .
• Access to ongoing professional development and training.
• A vibrant and collaborative work culture.