Brand Marketing Executive - FMCG

About the Role

Our client is seeking a proactive and creative Brand Marketing Executive to join their thriving FMCG team, operating on a fully remote basis to support their diverse portfolio of consumer brands. This role is instrumental in assisting with the execution of brand marketing strategies, campaigns, and initiatives designed to enhance brand awareness, drive consumer engagement, and ultimately, boost sales. You will work closely with the Brand Manager, contributing to market research, content creation, digital marketing efforts, and campaign analysis. This is an excellent opportunity for an ambitious marketing professional looking to grow their career in the fast-paced FMCG sector within a flexible, remote-first environment.

Key Responsibilities

• Support the Brand Manager in the development and execution of integrated marketing plans for key FMCG brands.
• Assist in the creation of marketing collateral, digital content, and social media posts.
• Conduct market research and competitor analysis to identify consumer trends and opportunities.
• Help manage and monitor social media channels and digital marketing campaigns, tracking performance against KPIs.
• Coordinate with external agencies (advertising, PR, digital) to ensure timely delivery of marketing materials and campaigns.
• Assist in analysing campaign effectiveness and provide reports on performance metrics to the Brand Manager.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG industry or consumer goods.
• Familiarity with marketing principles, digital marketing channels, and social media platforms.
• Strong organisational skills and the ability to manage multiple tasks and deadlines effectively.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in Microsoft Office Suite and basic understanding of analytics tools is a plus.

Benefits

• Competitive salary and annual performance bonus.
• Fully remote working arrangement with flexible hours.
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Opportunities for professional development and to work with exciting brands in the FMCG market.