Brand Marketing Executive

About the Role

Our client is seeking an enthusiastic and proactive Brand Marketing Executive to join their vibrant FMCG team in Cambridge . This role supports the Brand Managers in executing marketing strategies and campaigns designed to build brand equity and drive consumer demand. You will be involved in a wide range of marketing activities, from campaign execution and content creation to market analysis and agency liaison. This is an excellent entry to mid-level opportunity for a marketing professional looking to grow their career within the dynamic world of FMCG, contributing to the success of well-loved brands.

Key Responsibilities

• Assist in the development and implementation of integrated marketing plans and campaigns for assigned brands.
• Support the creation of marketing materials, including digital content, social media posts, and point-of-sale materials.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for brand growth.
• Liaise with external agencies (advertising, PR, digital) to ensure effective execution of marketing initiatives.
• Monitor campaign performance and provide regular reports on key metrics, brand awareness, and sales impact.
• Support the planning and execution of product launches and promotional activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG sector or a related industry.
• Strong understanding of marketing principles, including digital marketing and social media.
• Excellent organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools is a plus.

Benefits

• Competitive entry-level salary and potential for performance-based increases.
• Opportunities for professional development and training in brand marketing.
• Exposure to diverse marketing disciplines and key FMCG brands.
• Collaborative team environment with mentorship from experienced marketing professionals.
• Comprehensive benefits package, including health insurance and pension contributions.