Brand Marketing Manager - FMCG (Remote)

About the Role

Our client, a dynamic force in the FMCG market, is looking for an accomplished Brand Marketing Manager to lead brand strategy and execution on a fully remote basis, based in Edinburgh . This position is instrumental in shaping brand identity, driving consumer engagement, and achieving commercial objectives for key brands. You will be responsible for developing innovative marketing campaigns, analysing market trends, and fostering strong brand equity. This role offers the opportunity to make a significant impact on brand performance within a supportive, forward-thinking, and remote-first company culture.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to drive growth and market penetration.
• Lead the execution of integrated marketing campaigns across digital, social, traditional media, and point-of-sale channels.
• Conduct market research, competitor analysis, and consumer insight generation to inform brand strategy and identify opportunities.
• Manage brand budgets effectively, ensuring optimal allocation of resources and a strong return on marketing investment.
• Collaborate with product development, sales, and agency partners to ensure cohesive brand messaging and successful product launches.
• Monitor brand performance metrics, analyse results, and report on key insights and recommendations to senior leadership.

Requirements

• Significant experience (6+ years) in brand management within the FMCG industry .
• Proven success in developing and executing impactful marketing strategies and campaigns.
• Strong understanding of consumer insights, market trends, and the competitive landscape.
• Excellent analytical, strategic thinking, and project management skills.
• Ability to thrive and lead effectively in a fully remote work environment , demonstrating strong self-discipline and communication skills.

Benefits

• Highly competitive salary and performance-driven bonus scheme.
• Fully remote working arrangement offering exceptional work-life integration.
• Comprehensive private health insurance, including dental and vision coverage.
• Generous pension contributions and life assurance.
• Access to professional development funds and ongoing training opportunities.