Brand Marketing Manager

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to lead brand initiatives within the FMCG sector in Oxford . This role is crucial for developing and implementing compelling brand strategies that drive consumer engagement, build brand equity, and achieve business objectives. You will oversee all aspects of brand management, from market analysis and campaign development to product innovation support. The ideal candidate will bring a deep understanding of brand building in the FMCG space, strong leadership capabilities, and a passion for creating impactful marketing programs.

Key Responsibilities

• Develop and execute comprehensive brand marketing plans to enhance brand awareness, perception, and market share.
• Lead the creation and implementation of integrated marketing campaigns across digital, social media, PR, and traditional channels.
• Conduct market research, consumer insights analysis, and competitive benchmarking to inform brand strategy.
• Manage the brand's annual marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with product development, sales, and creative teams to ensure brand consistency and effective go-to-market strategies.
• Monitor brand performance metrics, analyse campaign effectiveness, and report on key insights and recommendations.

Requirements

• A minimum of 5 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven ability to develop and execute successful brand strategies and integrated marketing campaigns.
• Strong understanding of consumer insights, market dynamics, and digital marketing trends.
• Excellent strategic thinking, analytical, project management, and leadership skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and annual performance-related bonus.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional growth and development.
• Hybrid working model offering a supportive and collaborative work environment.