Brand Marketing Manager

About the Role

Our client is seeking an experienced and strategic Brand Marketing Manager to develop and execute comprehensive brand strategies in Edinburgh . You will be responsible for enhancing brand perception, driving market share, and ensuring consistent brand messaging across all channels. This role requires a deep understanding of market dynamics, consumer insights, and integrated marketing communications. You will collaborate closely with product development, sales, and communications teams to bring the brand vision to life. This is an exciting opportunity for a seasoned marketer to lead brand initiatives in a historic and vibrant city.

Key Responsibilities

• Develop and implement annual brand marketing plans and strategies to achieve business objectives.
• Oversee the creation of compelling marketing collateral, advertising campaigns, and promotional materials.
• Conduct market research and analyze consumer trends to identify opportunities for brand growth.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Collaborate with internal teams and external agencies to ensure cohesive brand execution across all touchpoints in Edinburgh .

Requirements

• Proven experience as a Brand Manager or in a similar marketing leadership role.
• Demonstrated success in developing and executing brand strategies that drive measurable results.
• Strong understanding of market research, consumer insights, and integrated marketing communications.
• Excellent project management and cross-functional collaboration skills.
• Experience working within the arts, heritage, or related sectors is a plus for this Edinburgh -based position.

Benefits

• Competitive salary and performance-related bonus structure.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health insurance and wellness programs.
• Opportunities for career advancement and professional development.
• A stimulating work environment within a company committed to cultural enrichment.