Brand Marketing Manager

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to lead brand development and marketing initiatives from their Nottingham headquarters. This role is responsible for defining and executing the brand's positioning, messaging, and overall marketing strategy to drive awareness, engagement, and customer loyalty. You will oversee all aspects of brand campaigns, from conceptualization and execution to performance analysis, working cross-functionally with product, sales, and digital teams. The ideal candidate is a visionary leader with a proven ability to build strong brands and a deep understanding of consumer markets.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans to enhance brand equity and market share.
• Oversee the creation of all marketing materials, ensuring consistency in brand voice, messaging, and visual identity across all touchpoints.
• Manage advertising, public relations, social media, and content marketing efforts to build brand awareness and engagement.
• Conduct market research, competitive analysis, and consumer insights to identify trends and opportunities for brand growth.
• Collaborate with product development and sales teams to ensure brand alignment and support product launches.
• Analyze the effectiveness of marketing campaigns, track key performance indicators (KPIs), and provide regular reports with actionable recommendations.

Requirements

• Proven experience as a Brand Marketing Manager or in a similar strategic marketing role.
• Demonstrated success in developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of brand management principles , market research, and consumer behavior.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience managing agency relationships and cross-functional teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.

Benefits

• Competitive salary with performance-based bonuses and incentives.
• Opportunity to lead brand strategy in a dynamic and growing company based in Nottingham .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company-wide holidays.
• Access to professional development programs and opportunities for career advancement.