Brand Marketing Manager

About the Role

Our client is looking for an experienced and creative Brand Marketing Manager to lead brand strategy and execution in Bristol . This role is responsible for defining and strengthening the company's brand identity, developing compelling brand campaigns, and ensuring consistent brand messaging across all touchpoints. You will collaborate closely with cross-functional teams, including product development, sales, and communications, to elevate the brand's market presence and drive customer engagement. This is a significant opportunity to shape the future of a beloved brand in the dynamic South West region.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies to enhance brand awareness and perception.
• Oversee the creation of brand assets, marketing collateral, and advertising campaigns.
• Ensure brand consistency across all marketing channels, communications, and product offerings.
• Conduct market research and competitive analysis to identify opportunities for brand growth.
• Manage relationships with external agencies, partners, and vendors involved in brand initiatives.
• Track and analyze brand performance metrics, reporting on key insights and strategic recommendations.

Requirements

• Minimum of 5 years of experience in brand marketing or a related field.
• Proven success in developing and executing impactful brand strategies and campaigns.
• Strong understanding of branding principles, market positioning, and consumer psychology.
• Excellent project management, communication, and interpersonal skills.
• Experience with market research tools and brand tracking methodologies.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and potential for annual bonuses.
• Hybrid working model to balance office and remote work for employees in Bristol .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Support for professional development, including workshops and conferences.