Brand Marketing Manager

About the Role

Our client is looking for an experienced and strategic Brand Marketing Manager to lead the brand vision and execution for key FMCG products in Reading . This role is responsible for developing and implementing comprehensive marketing strategies that build brand equity, drive consumer engagement, and achieve commercial objectives. You will work closely with cross-functional teams, including sales, product development, and external agencies, to ensure cohesive and impactful brand campaigns. The ideal candidate has a deep understanding of the FMCG market and a proven ability to create compelling brand narratives that resonate with target audiences.

Key Responsibilities

• Develop and execute integrated marketing plans to build brand awareness and drive sales.
• Conduct market research, consumer insights, and competitive analysis to inform brand strategy.
• Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
• Lead the development of creative campaigns across various channels, including digital, social media, and traditional advertising.
• Oversee product innovation, packaging, and communication strategies for assigned brands.
• Manage relationships with external agencies, ensuring alignment with brand objectives and quality standards.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline; MBA is a plus.
• Minimum of 5 years of progressive experience in brand management within the FMCG industry .
• Proven success in developing and implementing strategic marketing plans and campaigns.
• Strong analytical and strategic thinking skills, with the ability to interpret data and market trends.
• Excellent communication, leadership, and project management skills.
• Experience with digital marketing, social media, and consumer insights platforms.

Benefits

• Competitive annual salary and significant performance bonus potential.
• Comprehensive private medical insurance and wellness programs.
• Generous holiday allowance and excellent pension scheme.
• Opportunities for international career development.
• A stimulating and supportive work environment.