Brand Marketing Manager

About the Role

Our client is seeking an experienced and visionary Brand Marketing Manager to lead brand strategy and execution from their headquarters in Brighton . You will be responsible for developing and maintaining a strong, consistent brand identity across all touchpoints, driving brand awareness, and fostering customer loyalty. This is a strategic role that requires deep market understanding, creative flair, and the ability to inspire cross-functional teams to deliver exceptional brand experiences that resonate with our target audience.

Key Responsibilities

• Develop and implement comprehensive brand marketing strategies that align with the company's overall business objectives.
• Oversee the creation of all marketing materials, ensuring brand consistency in messaging, tone, and visual identity across all channels.
• Conduct market research and analysis to understand consumer insights, competitive landscape, and emerging trends.
• Manage the brand budget, allocating resources effectively to maximize brand impact and ROI.
• Collaborate with product development, sales, and communications teams to ensure integrated brand messaging and campaigns.

Requirements

• Significant experience as a Brand Marketing Manager or in a senior brand strategy role.
• Proven track record of successfully building and managing strong brands.
• Deep understanding of brand positioning, market segmentation, and consumer behaviour.
• Excellent strategic thinking, creative development, and project management skills.
• Strong leadership and communication abilities, with experience managing cross-functional teams in Brighton .

Benefits

• Attractive salary and bonus structure.
• Opportunity to shape the future of a well-established brand.
• Work within a creative and vibrant seaside city.
• Comprehensive health, dental, and vision insurance.
• Generous holiday allowance and pension scheme.