Brand Marketing Manager

About the Role

Our client is seeking an experienced and strategic Brand Marketing Manager to lead brand development and marketing initiatives in Norwich, Norfolk, UK . This role is responsible for shaping and strengthening the company's brand identity, developing innovative marketing campaigns, and ensuring consistent brand messaging across all touchpoints. You will play a key role in driving brand awareness, customer loyalty, and market positioning. This position operates on a hybrid model, combining in-office collaboration with remote working flexibility.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness, perception, and market share.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, PR, and traditional advertising.
• Manage the brand's visual identity, voice, and messaging to ensure consistency across all communications.
• Conduct market research, competitor analysis, and customer insights to inform brand positioning and marketing strategies.
• Collaborate with product development, sales, and creative teams to ensure brand alignment.
• Measure and report on the effectiveness of brand marketing initiatives, providing insights for continuous improvement.

Requirements

• Proven experience as a Brand Marketing Manager or in a similar brand management role.
• Demonstrable success in developing and executing brand strategies and marketing campaigns.
• Strong understanding of market research, consumer behavior, and brand positioning principles.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and working with external agencies.
• Proficiency in digital marketing channels and analytics tools.

Benefits

• Competitive salary and attractive performance-based bonus structure.
• Hybrid working arrangement offering a flexible work-life balance.
• Comprehensive benefits package including health insurance and pension.
• Opportunities for professional development and leadership training.
• A dynamic and collaborative work environment in Norwich .