Brand Marketing Manager

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to lead brand initiatives in Oxford . This pivotal role involves developing and implementing comprehensive brand strategies that enhance market presence, drive customer loyalty, and support business growth. You will be responsible for overseeing brand messaging, advertising campaigns, and market positioning. The ideal candidate is a visionary leader with extensive experience in brand management, passionate about building strong, memorable brands and capable of thriving in a dedicated office-based environment.

Key Responsibilities

• Develop and execute the overall brand strategy, ensuring consistent brand messaging and positioning across all touchpoints.
• Oversee the creation and implementation of integrated marketing campaigns, including advertising, content, and digital initiatives.
• Conduct market research and consumer insights analysis to identify brand opportunities and threats.
• Manage the brand's visual identity and ensure adherence to brand guidelines across all communications and products.
• Collaborate with product development, sales, and marketing teams to ensure brand alignment and successful product launches.
• Monitor brand performance metrics and market trends, providing strategic recommendations to optimize brand equity.

Requirements

• Significant experience in Brand Marketing Management or a related senior marketing role.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent strategic thinking, leadership, and communication skills.
• Experience in managing advertising agencies and cross-functional teams.
• Based in or willing to commute to Oxford for this essential office-based role.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Opportunity to shape and grow a significant brand in a historic city.
• Comprehensive benefits package, including private healthcare and pension.
• Generous holiday allowance and paid leave for personal development.
• A professional and collaborative work environment in the heart of Oxford .