Brand Marketing Manager

About the Role

Our client is looking for a strategic and results-oriented Brand Marketing Manager to join their team in Norwich . This office-based role involves developing and executing comprehensive brand strategies to enhance market presence, drive customer acquisition, and foster brand loyalty. You will be responsible for all aspects of brand management, including campaign development, market research, and cross-functional collaboration. This is an exciting opportunity to make a significant impact on brand perception and growth within a dynamic company environment.

Key Responsibilities

• Develop and implement integrated marketing plans and campaigns to build and strengthen brand equity.
• Conduct market research and competitive analysis to identify opportunities and inform brand strategy.
• Manage the brand's messaging, positioning, and visual identity across all touchpoints.
• Collaborate with internal teams (sales, product, creative) to ensure consistent brand representation and effective campaign execution.
• Monitor and analyze campaign performance, ROI, and key brand metrics, providing regular reports and recommendations.

Requirements

• Proven experience as a Brand Marketing Manager or similar role, with a track record of successful brand campaigns.
• Strong understanding of marketing principles, brand strategy, and consumer behavior.
• Experience with various marketing channels, including digital, social media, and traditional advertising.
• Excellent project management, analytical, and communication skills.
• Ability to work effectively in a team environment and manage multiple priorities.

Benefits

• Competitive salary and performance-based incentives.
• Office-based role providing a collaborative work environment in Norwich .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and pension scheme.
• Opportunities for professional development and career advancement.