Brand Marketing Manager

About the Role

Our client is seeking a strategic and visionary Brand Marketing Manager to join their team in the historic city of Edinburgh . This role is pivotal in defining, developing, and safeguarding the company's brand identity and perception across all markets. You will be responsible for crafting and executing integrated brand strategies that enhance brand equity, drive customer loyalty, and support long-term business growth. This is an exceptional opportunity for a seasoned brand leader to shape the future of a recognized brand in a city renowned for its heritage and innovation.

Key Responsibilities

• Develop and implement a cohesive global brand strategy that aligns with company objectives and resonates with target audiences.
• Oversee all aspects of brand management, including brand positioning, messaging, visual identity, and tone of voice.
• Lead the creation and execution of integrated marketing campaigns that build brand awareness and drive consumer engagement.
• Conduct market research and consumer insights analysis to understand brand perception and identify opportunities for growth.
• Collaborate with product development, sales, and communications teams to ensure brand consistency across all touchpoints.
• Manage the brand marketing budget, ensuring efficient allocation of resources and tracking ROI.

Requirements

• Significant experience in brand management or brand marketing, with a demonstrated track record of success.
• Proven ability to develop and implement effective brand strategies that have driven measurable results.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience managing advertising agencies and other external partners.
• A Master's degree in Marketing, Business Administration, or a related field is highly desirable.

Benefits

• A highly competitive executive salary and bonus structure.
• Comprehensive executive health, dental, and vision benefits.
• An attractive pension scheme with employer contributions.
• Generous annual leave entitlement, increasing with service.
• Opportunities for international travel and professional development to keep you at the forefront of brand strategy.