Brand Marketing Specialist - FMCG

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a creative and detail-oriented Brand Marketing Specialist to join their collaborative team in Sheffield . This role is crucial for supporting the execution of brand strategies and campaigns that resonate with consumers and drive market presence. You will work within a dynamic marketing department, contributing to brand growth through hands-on involvement in campaign development, content creation, and performance analysis, in a hybrid working model that balances office and remote work.

Key Responsibilities

• Assist in the implementation of brand marketing plans and campaigns across various channels.
• Develop engaging content for social media, digital platforms, and traditional advertising.
• Conduct market and consumer research to inform brand positioning and communication strategies.
• Coordinate with internal teams and external agencies to ensure timely delivery of marketing assets.
• Monitor brand performance and campaign effectiveness, compiling reports and insights for the marketing team.
• Support brand-related projects, including new product launches and promotional activities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.
• 1-2 years of experience in a marketing role, preferably with exposure to the FMCG industry .
• Familiarity with social media management tools and digital marketing principles.
• Strong written and verbal communication skills, with an eye for creative detail.
• Excellent organizational skills and the ability to manage tasks efficiently.
• A proactive attitude and a passion for brand building and consumer engagement.

Benefits

• Competitive salary and annual performance bonus.
• Comprehensive health and dental insurance.
• Pension scheme with employer contributions.
• Opportunities for professional development and learning new marketing skills.
• A flexible hybrid working arrangement based in Sheffield , fostering work-life balance.