Brand Marketing Specialist

About the Role

Our client is seeking a creative and strategic Brand Marketing Specialist to join their team in Liverpool . You will play a key role in developing and implementing strategies that build and maintain a strong brand identity and enhance customer perception. This hybrid position offers an exciting opportunity to contribute to brand growth initiatives within a collaborative marketing department. You will be instrumental in ensuring all marketing activities align with the brand's core values and objectives.

Key Responsibilities

• Assist in the development and execution of brand marketing strategies and campaigns.
• Conduct market research and analyze consumer insights to inform brand positioning.
• Develop compelling brand messaging and creative assets for various marketing channels.
• Monitor brand performance and competitive landscape, providing regular updates.
• Collaborate with cross-functional teams, including sales, product development, and creative services.
• Manage brand guidelines and ensure their consistent application across all touchpoints.

Requirements

• Proven experience in brand marketing or a related marketing role.
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Experience with market research and consumer insights analysis.
• Proficiency in marketing software and tools.

Benefits

• Competitive salary and bonus potential.
• Flexible hybrid working schedule to balance work and life.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off and holiday schedule.
• Opportunities for career advancement and professional development.