Brand Marketing Specialist

About the Role

Our client is seeking a creative and strategic Brand Marketing Specialist to join their team in Glasgow . This role is responsible for developing and executing marketing campaigns that build brand awareness, foster customer loyalty, and drive market share. You will work across various channels, ensuring a consistent and compelling brand message is communicated to target audiences. This is an exciting opportunity for a passionate marketer to contribute to the growth and recognition of a strong brand in a collaborative office environment.

Key Responsibilities

• Develop and implement integrated marketing campaigns to enhance brand visibility and market position.
• Create compelling brand messaging and marketing collateral across digital and traditional channels.
• Conduct market research and consumer insights analysis to inform brand strategies and identify opportunities.
• Manage relationships with external agencies and partners, including creative and PR firms.
• Monitor brand performance metrics and competitor activities, reporting on key insights and recommendations.
• Collaborate with product development, sales, and customer service teams to ensure brand consistency and alignment.

Requirements

• Proven experience in brand management or brand marketing, with a portfolio of successful campaigns.
• Strong understanding of brand strategy, positioning, and communication principles.
• Experience in developing and executing integrated marketing plans across multiple channels.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research techniques and data analysis.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work within a supportive team in a vibrant Glasgow office.
• Comprehensive healthcare benefits package.
• Paid time off and company-observed holidays.
• Professional development opportunities and training programs.