Business Development Executive - London

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Optical Business Development Executive in London. Zest Optical is working with a leading manufacturer of Ophthalmic Lenses to recruit an ambitious and driven Business Development Executive. This role focuses on building strong, lasting relationships within the independent optical market across London. You will represent the brand across your territory, driving profitable growth in both value and volume in line with agreed budgets. This includes expanding market share through consultative selling, delivering tailored business solutions, and nurturing long-term partnerships with new and existing customers.

Overview

Role: Business Development Executive - London (London-based, for a leading optical brand).

Responsibilities

• Manage key accounts, ensuring agreed sales volumes, values, and product mix are achieved.
• Proactively win new business through networking, lead generation, and targeted cold calling.
• Maintain and grow a high-quality customer and prospect database.
• Lead by example, ensuring timely responses to customer needs and the efficient rollout of sales initiatives.
• Develop creative ideas, offers, and promotions to boost territory sales performance.
• Consistently meet or exceed quarterly and annual sales targets.
• Follow up on sales enquiries via telephone, email, and in-person visits.
• Build strong relationships through ongoing account support and tailored business solutions.

Requirements

• Ophthalmic Lens & Dispensing Experience (qualified DO preferred).
• Proven B2B optical sales experience preferred.
• Experience working in a practice environment.
• Strong communication skills – confident at all levels, both written and verbal.

Salary & Benefits

• Base salary up to £45,000
• Excellent bonus scheme rewarding high performance
• Company car plus a full benefits package

If you're ready to make an impact in a high-growth role with a market-leading optical brand, click on the Apply Now button to avoid missing out on this opportunity.

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