Business Development Manager (Cranes)

Business Development Manager – Cranes

£55,000 - £85,000 (DOE) + Bonus + Company Car/Allowance

The Opportunity

NEOS Engineering are partnered with a leading manufacturer within the crane and lifting equipment sector who are looking to appoint a Business Development Manager to support the continued growth of their UK operation.

This is an excellent opportunity for someone with experience selling mobile cranes, lifting equipment or heavy capital equipment . You'll play a key role in developing new business, growing the dealer network, managing key accounts and increasing market share across the UK.

If you're commercially driven and enjoy building long-term customer relationships, this could be the role for you.

The Role

• Develop and implement strategic sales plans to drive revenue growth.
• Meet and exceed sales targets across your territory.
• Develop new business while managing and growing existing customer accounts.
• Build and maintain a strong pipeline through proactive business development.
• Develop and support the UK dealer network for the crane product range.
• Build long-term relationships with dealers, contractors, rental companies and end users.
• Negotiate pricing, prepare proposals and successfully close sales.
• Work closely with Product, Sales Planning and internal teams to maximise revenue.
• Support key accounts alongside the wider sales team.
• Represent the business at trade shows, exhibitions and industry events.
• Provide market intelligence, competitor analysis and customer feedback to influence future product development.
• Maintain CRM records and manage sales administration, including payment collection where required.

The Ideal Candidate

• Proven experience in Business Development, Area Sales or Key Account Management.
• Strong background selling mobile cranes, lifting equipment or heavy machinery .
• Experience developing dealer networks and managing distribution partners.
• Demonstrable track record of exceeding sales targets.
• Strong commercial awareness with excellent negotiation and relationship-building skills.
• Experience using CRM systems.
• Self-motivated with the ability to manage a large territory.
• Full UK driving licence.

What's on Offer

• £55,000 - £85,000 basic salary (DOE).
• Performance-related bonus.
• Company car or car allowance.
• Pension scheme.
• Ongoing manufacturer training.
• Genuine opportunity to influence the growth of an expanding crane business.

If you're an experienced Business Development Manager , Area Sales Manager , Regional Sales Manager , Dealer Development Manager , Key Account Manager , or Capital Equipment Sales Manager with experience in the crane or lifting equipment sector, we'd love to hear from you.

Apply today or contact NEOS Engineering for a confidential discussion.