Business Development Manager - Government

Job Description

We're looking for a Business Development Manager to act as a strategic adviser to our Government Target Market Group, driving client acquisition, profile raising, and market strategy across the firm.

The role

As a Business Development Manager, you'll serve as a trusted strategic adviser to the Government Target Market Group (TMG) Lead and Group, treating them as our clients. You'll advise on market strategy and recommend client care, business development, and marketing initiatives, including campaigns in line with firm strategy. This is a proactive role in which you will recommend and agree strategy and deliverables with the TMG Lead and Group, and then take ownership of executing them successfully, acting as the key point of contact between the Client & Marketing team and the lawyers.

What You'll Be Doing

• Stakeholder management: Act as a trusted strategic adviser to the TMG Lead and wider group, co-chairing TMG meetings, contributing insights, challenging partners constructively, and ensuring effective collaboration across all offices.
• Client acquisition, retention and development: Work closely with the bids and client relationship teams, sharing sector insight and client feedback, identifying new business opportunities, and supporting the development of tailored pitch content using your Government sector knowledge.
• Profile raising and promotion: Oversee the TMG's external marketing activity, including website, PR, social media, email marketing, and directories, ensuring it is strategically aligned, on-brand, and delivers measurable value, and ensuring the firm is present at key events with strong follow-up ROI analysis.

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