Campaign Marketing Lead

• As Campaign Marketing Lead for our Automotive business unit, you’ll drive awareness, demand generation, and thought leadership across the auto ecosystem
• You’ll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase Nova Credit’s solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass
• This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for automotive lenders
• You’ll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical
• Understand Nova Credit’s value proposition, products, and positioning within the automotive lending industry
• Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships
• Review and audit existing marketing assets and identify content and campaign gaps across audience segments
• Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition
• Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers
• Execute Nova Credit’s presence at 1-5 major industry conferences
• Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit
• Build relationships with partner marketing teams to enable co-marketing initiatives
• Begin outlining regional roadshow strategy and pilot framework
• Contribute to the re-design and overhaul of the Nova Credit website
• Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption
• Lead Nova Credit’s conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually
• Launch and iterate on regional roadshow model—designing replicable event formats that bring together dealers, automotive lenders, and platform partners
• Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives
• Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness

Benefits

• SF / NY salaries across the US
• Free flight anywhere in the world on every anniversary
• Complementary wellness benefits, including Headspace and Ginger subscriptions
• $75/month contribution by Nova towards commuter benefits
• $50/month contribution by Nova Credit towards your cell phone bill
• Dental and vision are 95% subsidized for Nova Credit employees, and 50% for dependents
• Unlimited paid time off policy
• $1500/year professional development budget
• Catered lunch on Mondays, Wednesdays, and Fridays
• Health insurance

• Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers
• Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
• Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
• 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
• Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
• Experience in auto lending marketing preferred
• Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
• Data-informed mindset—you understand how to measure content performance and optimize based on metrics

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