Category Analyst

About the Role

Our client is seeking an analytical and meticulous Category Analyst to support their growing FMCG business, based in Reading . This role is instrumental in providing data-driven insights that inform strategic decisions regarding product assortment, pricing, and promotional activities for key categories. You will work closely with Category Managers and the sales team, leveraging market data to identify trends, opportunities, and challenges. This hybrid role offers a valuable opportunity to gain deep category knowledge and contribute to commercial success, blending focused analytical work with collaborative team interaction.

Key Responsibilities

• Analyse sales data, market trends, and competitor activity to identify key insights and opportunities.
• Prepare regular performance reports for various categories and present findings to stakeholders.
• Support the development of category strategies and plans based on data analysis.
• Assist in the creation of presentations for internal reviews and retailer meetings.
• Maintain and manage category databases and data sources for accuracy.
• Identify opportunities for promotional effectiveness and efficiency improvements.

Requirements

• Experience in data analysis, preferably within category management or sales analysis in FMCG .
• Strong proficiency in Microsoft Excel, including VLOOKUPs, pivot tables, and data visualization.
• Familiarity with retail data sources (e.g., Nielsen, IRI) is advantageous.
• Excellent analytical and problem-solving skills.
• Good communication and presentation skills.
• Degree in Business, Economics, Statistics, or a related quantitative field.

Benefits

• Competitive salary and performance-related bonus.
• Comprehensive health insurance.
• Company pension scheme.
• Opportunities for professional development and training.
• Hybrid working model providing work-life balance.