Open roleExternal
Category Insights Analyst
- oxford, oxfordshire, OX1, United Kingdom
- Permanent·Hybrid
- Full time
- £47,000 - £47,000 Per Annum
Job Description
About the Role
Our client is seeking a data-driven and insightful Category Insights Analyst to join their commercial team in Oxford . This role is vital for understanding consumer behavior and market dynamics within the FMCG sector, providing critical data and analysis to inform category and brand strategies. You will transform complex data sets into clear, actionable insights that drive decision-making across marketing, sales, and product development. This hybrid position offers a fantastic opportunity for an analytical mind to shape brand performance and category growth.
Key Responsibilities
- Analyze sales data, market share, and consumer panel data to identify trends and opportunities within key FMCG categories.
- Develop reports and presentations that clearly communicate insights and recommendations to stakeholders.
- Monitor competitor activity and market performance, providing regular updates and analysis.
- Collaborate with category managers and brand teams to support strategic planning and decision-making.
- Identify key drivers of category performance and consumer purchasing behavior.
- Contribute to the development and refinement of data analysis tools and methodologies.
Requirements
- Minimum 3 years of experience in category insights, market analysis, or brand analysis, preferably in the FMCG industry.
- Proficiency in using data analysis software (e.g., Excel, SQL) and market data sources (e.g., Nielsen, Kantar).
- Strong analytical and problem-solving skills with a keen eye for detail.
- Excellent communication and presentation skills, with the ability to translate data into compelling narratives.
- A degree in Marketing, Statistics, Economics, Business, or a related field.
Benefits
- Competitive salary and hybrid working arrangements.
- Opportunity to work with leading FMCG brands and influence strategy.
- Comprehensive health insurance and pension plan.
- Access to industry-leading data and analytical tools.
- Supportive and collaborative working environment with professional growth opportunities.