Category Manager - FMCG

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Category Manager to be based at their operations in Newcastle upon Tyne . This critical role focuses on driving category growth and profitability by understanding consumer behaviour, market dynamics, and competitor activity. You will be responsible for developing and executing category strategies that align with overarching business objectives, working closely with brand, sales, and shopper marketing teams to deliver impactful results. This is an exciting opportunity to influence brand positioning and product development within a dynamic market.

Key Responsibilities

• Develop and implement comprehensive category strategies to drive growth, market share, and profitability.
• Conduct in-depth market, consumer, and competitor analysis to identify trends and opportunities.
• Manage the product lifecycle, including new product introductions and delisting of underperforming items.
• Collaborate with the insights and analytics team to leverage data for informed decision-making.
• Work with the sales team to translate category strategies into effective retail execution plans.
• Manage relationships with external agencies and suppliers as needed.

Requirements

• Significant experience in a Category Manager or similar role within the FMCG industry.
• Strong analytical skills with proven ability to interpret market data, consumer insights, and financial reports.
• Demonstrated success in developing and executing category growth plans.
• Excellent understanding of the retail landscape in the Newcastle upon Tyne region and beyond.
• Proficiency in category management software and MS Office Suite.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Generous company pension scheme and life assurance.
• Excellent career development prospects within a major FMCG organization.
• Company-provided resources and support for category analysis and planning.
• A collaborative work environment focused on innovation and commercial success.