Commercial Channel Manager

Commercial Channel Manager

The Role

We are looking for an experienced and commercially driven Commercial Channel Manager to lead the development and growth of Non‑NHS business across the UK. The role will focus on identifying new markets, customers and channel partners, growing revenue across a medical gas equipment and oxygen therapy portfolio, and building a sustainable Non‑NHS sales pipeline. Alongside this, the Commercial Channel Manager will provide mentorship and commercial leadership to the NHS team, sharing best practice, coaching colleagues and supporting a high‑performance culture.

National Role

Salary £60-65K + Bonus + Benefits + Car

Key Responsibilities

Non‑NHS Growth

• Develop and execute the Non‑NHS commercial strategy.
• Identify and win new business across private hospitals, independent healthcare providers, private ambulance services, home oxygen and respiratory‑care providers, care homes and specialist healthcare organisations.
• Build relationships with senior decision‑makers, procurement teams and clinical stakeholders.
• Develop and manage a strong sales pipeline from prospecting through to contract award.
• Identify opportunities to expand GCE Medical's presence across new markets and applications.

Channel Development

• Identify, develop and manage distributors, healthcare suppliers and strategic channel partners.
• Create effective routes to market that accelerate Non‑NHS growth.
• Develop partner propositions, commercial plans and performance measures.

Product Portfolio

• Medical gas infrastructure .
• Regulators and gas‑control equipment.
• Hospital ward equipment – flowmeters, suction, vacuum regulators and accessories.
• Emergency and ambulance oxygen solutions.

NHS Mentorship & Leadership

• Coach and mentor members of the NHS commercial team.
• Share best practice in business development, account management and negotiation.
• Support colleagues with strategic opportunities and customer relationships.
• Encourage collaboration, accountability and continuous development.
• Provide additional senior commercial support to the NHS team when required.

Key Measures of Success

• Non‑NHS revenue and margin growth.
• New customer acquisition.
• Development of the Non‑NHS sales pipeline.
• New distributor and channel partnerships.

Experience & Skills

• Proven experience in B2B sales, business development, channel management or commercial leadership within the medical sector
• Demonstrable success in winning new business and developing markets.
• Strong negotiation, influencing and relationship‑building skills.
• Commercial understanding of revenue, pricing and margin.
• Experience managing sales pipelines and complex sales cycles.
• Experience coaching or mentoring colleagues.
• Healthcare, medical device, life sciences or technical industry experience is essential.
• Knowledge of the NHS and/or private healthcare market

The Ideal Candidate

A commercially ambitious, entrepreneurial and relationship‑focused individual who can open new doors, develop strategic partnerships and convert opportunities into sustainable growth. You will be equally comfortable developing strategy, winning new business and supporting colleagues through coaching and mentorship

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