Communications Manager: Marketing

Soho Theatre Group Salary: £35,000 - 40,000 per annum, depending on experience Contract type: Permanent Hours: Full Time

The Communications Manager: Marketing sits within the Communications team, leading marketing delivery across Soho Theatre’s programme. The role combines strategic planning with hands‑on delivery, ensuring campaigns are integrated, audience‑focused and commercially effective.

Job Outline

Strategic Planning

• Lead the planning and delivery of marketing activity across Soho Theatre’s programme, ensuring campaigns are aligned with organisational priorities
• Manage the annual marketing output across both venues, balancing priorities across multiple shows and projects
• Work with senior colleagues to agree and manage box office targets and campaign budgets
• Collaborate with ticketing, sales, digital and press teams to support audience development and income generation
• Use audience insight and ticketing data to inform strategy and optimise performance
• Monitor and evaluate campaign performance, applying learning to future campaigns

Campaign Management

• Devise and deliver creative, integrated marketing campaigns in alignment with the wider communications team (Digital, Press, Ticketing and Graphic Design)
• Lead campaign planning and delivery for priority shows, with a particular focus on theatre productions
• Oversee day‑to‑day campaign delivery across paid, CRM, partner and in‑venue channels
• Ensure alignment between marketing, digital content, press activity and audience communications
• Oversee the production of marketing materials including copywriting, design and print outputs
• Manage relationships with external agencies and freelancers including designers, photographers and media partners
• Support visiting companies, artists and promoters to deliver campaigns in line with Soho Theatre’s brand
• Identify and grow target audiences, including new and under‑represented groups
• Lead audience segmentation and targeted email campaigns using CRM systems
• Work with digital and ticketing teams to analyse campaign performance and optimise future activity

Team Leadership

• Line manage Communications Officers (Marketing), supporting performance, development and day‑to‑day delivery
• Delegate workloads and manage priorities across campaigns and team members
• Foster a collaborative and high‑performing team culture
• Support training and development for the marketing team and freelancers

General Responsibilities

• Work collaboratively across Soho Theatre to maximise audiences, engagement and income
• Support the delivery of Soho Theatre’s business plan and organisational objectives
• Ensure consistency of brand and messaging across all marketing activity
• Represent Soho Theatre with external partners, artists and stakeholders where required
• Take an active role in first nights, press nights and key events
• Champion equality, diversity, inclusion and access across all marketing activity
• Ensure effective reporting, administration and communication across the team

How This Role Contributes

• Drives audience growth and ticket income across Soho Theatre’s programme
• Delivers high‑impact, integrated marketing campaigns across multiple artforms
• Strengthens Soho Theatre’s brand profile and audience engagement
• Supports commercial decision‑making through campaign insight and performance analysis
• Builds strong relationships across internal teams, artists and external partners

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