Content and PR Strategist

About the Role

Our client is seeking a creative and data-driven Content and PR Strategist to develop and execute impactful communication campaigns from a remote standpoint. This role involves crafting compelling narratives and content strategies that align with public relations objectives, enhance brand visibility, and drive audience engagement. You will work closely with marketing, product, and leadership teams to ensure a unified and powerful brand voice across all platforms and initiatives.

Key Responsibilities

• Develop and implement innovative content strategies that support PR goals and enhance brand storytelling.
• Create high-quality, engaging content for various channels, including blog posts, articles, social media, press releases, and website copy.
• Plan and execute PR campaigns, managing media outreach and influencer collaborations.
• Analyze content performance and PR campaign results, using data to inform future strategies and optimize engagement.
• Collaborate with cross-functional teams to ensure consistent messaging and brand alignment.
• Stay current with industry trends, SEO best practices, and emerging communication platforms.

Requirements

• Proven experience in content strategy, PR, or integrated marketing communications.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Demonstrated success in developing and executing successful PR and content campaigns.
• Proficiency in SEO principles, content management systems (CMS), and analytics tools.
• Strong understanding of media relations and digital communication strategies.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote work arrangement with flexible working hours.
• Opportunities for continuous learning and professional development through online courses and workshops.
• A collaborative and innovative virtual work environment that encourages creativity.
• Contribution towards home office expenses to ensure a productive remote setup.