Content Marketing & PR Specialist

About the Role

Our client is looking for a creative and strategic Content Marketing & PR Specialist to join their team in a completely remote capacity. This role is pivotal in developing compelling content and executing PR strategies that elevate brand awareness and drive engagement across digital channels. You will be responsible for creating high-quality content, managing outreach to media and influencers, and analyzing campaign performance. This is an exceptional opportunity for a skilled professional to contribute significantly to the company's growth from anywhere, embodying a truly remote-first culture.

Key Responsibilities

• Develop and execute integrated content marketing and PR strategies that align with brand objectives.
• Create diverse content formats, including blog posts, articles, social media updates, case studies, and press releases.
• Identify and build relationships with relevant journalists, bloggers, influencers, and online publications for media outreach.
• Manage the content calendar and ensure timely publication across all relevant platforms.
• Monitor and analyze content performance and PR campaign metrics, providing actionable insights.
• Collaborate with design and marketing teams to ensure visual and brand consistency.

Requirements

• Proven experience in content marketing , public relations , or a similar digital communications role.
• Excellent writing, editing, and storytelling skills across various content formats.
• Strong understanding of SEO best practices and how content impacts search rankings.
• Demonstrated success in media outreach and building relationships with key contacts.
• Ability to manage projects independently, prioritize tasks, and meet deadlines in a remote work environment.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).

Benefits

• Competitive salary and potential for annual bonuses.
• Full flexibility to work from home, offering a true remote experience.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and attending virtual conferences.
• A collaborative and innovative team environment, fostering creativity and growth.